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Josh Richards and Michael Gruen Launch Gen Z Focused Production Company With Mark Wahlberg

Josh Richards and Michael Gruen are two names that you might have heard before but if you haven’t heard of them you for sure have heard of Mark Wahlberg.

Richards is an online creator who has shown a huge interest in investing and adding to his portfolio – Gruen has played a key factor in different roles over the last couple of years. He’s still unknown to many but his rise over the last couple of months have been unlike any other. Gruen is working with top talent everyday and working to launch new ideas.

Mark Wahlberg, everyone knows, and if you have been living under a rock your entire life and you don’t know him, you’ll have to google him. On top of the many things Wahlberg works on, he owns a production company, Unrealistic Ideas, with Stephen Levinson and Archie Gips! They have announced that they’ve partnered with social media phenom Josh Richards and businessman Michael Gruen to launch CrossCheck Studios, LLC!

This is a production company catering to Gen Z content creators across all sectors of entertainment.    

Under the new joint venture, Richards will serve as CEO and Michael Gruen, Richards’ business partner, as president. The team has already put together a full slate of material and is continuing to actively scout new projects. Unrealistic Ideas will support Richards and Gruen in the growth of their company through development and production.     

“I am impressed with Josh and all of the things he’s already accomplished,” Wahlberg said. “We are looking forward to being in business with him and joining forces with CrossCheck Studios.” 

“It’s an honor to partner with Mark Wahlberg and the team at Unrealistic Ideas,” Richards said. “This is a real passion project for me that I’m going to pour my heart and soul into. We’re going to have a lot of fun along the way and build something great together. I would like to thank Mark, Lev and Archie for believing in a 19-year-old from a small town in Ontario. Now, let’s get to work.”

CrossCheck Studios is focused on becoming the premier venue for internet-native creatives.

“Josh and Michael are wise beyond their years and truly have their finger on the pulse of their generation,” Unrealistic Ideas president Gips added.  “Unrealistic Ideas is excited to work hand in hand with them in developing innovative concepts with fresh new faces.”

Richards has parlayed his social media success into supporting numerous business ventures through both investments and as owner or co-founder of companies such as Ani Energy, Sillybandz and Talent X Entertainment, alongside Gruen.

“When I met Josh, it was evidently clear that he was destined for greatness,” Gruen said. “Josh continues to defy the norm for social media influencers as he expands into business, finance, entertainment and now taking on Hollywood. The duo of Mark and Josh is distinctly unique and will be invaluable when creating content to cater towards multiple demographics.”

Working with Wahlberg is something that Richards is very excited about and has been one of his goals.

“When I first moved to LA to pursue this dream of a career, one of my goals was to meet Mark Wahlberg. I thought that was dreaming big. However, today, thanks to the hard work Michael Gruen and I have put in, I am proud to call Mark a business partner!”

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About the author


Trevor 'TrevStone' Uren founded Pro Sports Extra in 2011 at the age of 13. He's hosted a podcast since 14 years old and continues to grow each month! He's currently 24 years old and has interviewed hundreds of professional athletes, business owners, and others who are shining online! Uren has built Pro Sports Extra to over 5M monthly visitors.

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