Online sportsbook Betway has reached an agreement to sponsor North American Esports organization Beastcoast. It’s a one-year pact that will see the Malta-based online sports betting site further its move into the world of Esports sponsorship. 

Betway will sponsor Beastcoast’s Peruvian-based Dota 2 team. The agreement provides Betway with jersey branding rights, as well as allowing the sportsbook to gain player access for promotional purposes.

“Beastcoast are the dominant force in South American DOTA 2 and therefore a natural choice to join the Betway family,” Adam Savinson, Head of Esports at Betway, said in a statement. “We can’t wait to share our innovative approach to Esports sponsorships with one of the most passionate and dedicated fan bases in the industry.”

The Beastcoast Dota 2 team is considered to be among the elite from the South American region. They recorded a 7-8th finish in 2019 and The International. They’ve banked more than $160,000 in prize earnings as well. 

Betway is one of the most active sponsors in the Esports industry and Beastcoast recognizes what their brand can mean to the growth of their team.

“We’re excited to make waves across the Peruvian DOTA 2 scene with our new partnership with Betway,” Nick Valencia, Vice President, Sales and Partnerships at Beastcoast, said in a statement. “Our players have turned Beastcoast into an Esports team that fans across the country love and root for in every major event. 

“With Betway’s support we’ve already made plans to release more of the content our fans love. We’re very happy to be able to give our fans never-before-seen access to our players. We’ve got so much more planned with Betway over the course of our partnership, and we wish we could share it with you all now. Our upcoming launch and show match are just the beginning, stay tuned.”

Last year, Beastcoast had a one-year sponsorship deal in place with Esports-only sportsbook Rivalry. 

Betway Stable Growing

“NVIDIA at 2015 DOTA 2 International” by NVIDIA Corporation is licensed under CC BY-NC-ND 2.0 

Betway was on the cutting edge when it came to writing bets on Esports. In 2015, they were the first major bookmaker to launch a betting portal dedicated entirely to Esports wagering. Betway are founding members of the Esports Integrity Coalition (ESC).

The company is a leader and a trendsetter in Esports sponsorship. Aligning with Betway can only prove a positive experience for Beastcoast.

Already in the stable of Betway-sponsored Esports teams are the mighty Ninjas In Pyjamas, considered one of the most renowned Counter-Strike: Global Offensive teams in the world. 

Betway is also the founding sponsor of Brazilian Esports brand MIBR. Newly-acquired by global Esports organization Immortals, MIBR – which stands for Made In Brazil – have secured a number of deals. The team will relocate to Los Angeles to train and practice at the Immortals campus.

Chinese Esports group Invictus Gaming, another of the world’s elite franchises, have also been aligned with Betway in Dota 2 since 2018. They are past winners of The International.

Considered one of the rising stars in Esports, Berlin International Gaming (BIG) is also part of a sponsorship deal with Betway. They reached a two-year agreement in 2019.

On the roster of the BIG CS:Go squad are Owen ‘smooya’ Butterfield, currently the highest-rated British CS:GO player in the world, Johannes “tabseN” Wodarz, top-ranked player in Germany, and Turkish star İsmail Can “XANTARES” Dörtkardeş.

Competition Sponsorship

Betway is also a heavy investor in Esports competitions. 

In 2019, Betway agreed to a deal to sponsor the BLAST Pro Series. Labeled as ‘the world’s most exciting Esports tournament,’ the BLAST Pro Series consists of a series of events that are held around the globe across the course of the year.

Betway are also sponsors of the “FACEIT London Major”, which is the first Counter Strike: Global Offensive (CS:GO) Major event to take place in the United Kingdom. It’s also considered the most prestigious Esports tournament ever held in the UK.

As well, Betway are the title sponsors of the ESL Pro League, one of Esports’ biggest Counter-Strike: Global Offensive competitions. 

Running from August to December, the ESL Pro League is among the most popular tournaments in the world. It features 28 of the planet’s best teams battling for their share of the $1 million prize pool.