It was recently announced that Barstool Sports has signed a deal with Revitalyte, a growing beverage company to introduce an electrolyte recovery drink that will hope to alleviate the resulting effects of hangovers. The name of the drink will be known as the Revitalyte Black Label by Barstool Sports with a Berry Frost flavor. This new brand will have 33% more electrolytes and considerably less sugar (10 grams) along with prebiotics that will help promote rehydration.
“The launch of Black Label was a natural progression for our partnership with Revitalyte. Entertaining people on the internet and helping them manage their hangovers felt like something we were uniquely equipped to do,” says Erika Nardini, CEO of Barstool Sports.
“We believe this partnership will drive significant value for our retail partners across the country and cement Revitalyte as a permanent fixture in the adult beverage channel. Combining the marketing firepower of Barstool Sports with the sales and distribution capabilities of CANarchy allows us to bring a best-in-category product to adult consumers everywhere,” says Revitalyte Co-Founder Ryan Leonard.
Black Label is available in the Barstool Sports store: https://store.barstoolsports.com/products/revitalyte-black-label
