Barstool had a Cyber Monday Telethon and live streamed the whole thing. Of course they had to have the upcoming fighters Jeff Nadu and Jersey Jerry there to help promote. There was a dunk tank in the office and if they sold 250 thousand dollars worth of merchandise, one of Jeff or Jerry had to be dunked in the dunk tank.
It was based on a guess of how much merchandise would be sold and the closest number guessed gets to dunk the other one in the dunk tank.
Jeff Nadu guessed the closest number to the number of merchandise that they sold at the telethon so at the end he got to dunk Jersey Jerry in the dunk tank.