She has 3.3million Instagram followers, has been named the ‘world’s sexiest athlete’ and now sprinter Alica Schmidt has been named on the Forbes 30 under 30 list. Despite all her fame and fortune, the millionaire German 400metre runner insists it is ‘all about the sport’.
Schmidt has admitted that social media was essential to make a living outside of the meager wages athletics provides. ‘It’s good for all us athletes to be active on social media in order to get sponsors,’ she told the official Olympics website earlier this year.
While the benefits of Schmidt’s social media empire are plain to see, she also has to deal with her share of detractors and trolls.She said it was important to block out the negativity and remain focused on the athletics.
Schmidt recently qualified for the European Championships and is currently training for the 2023 athletics season.