Adidas probably made a genius or questionable marketing move on their latest earlier this Wednesday morning.
In their tweet below, the shoe brand would post a few rows of boobs to help their new collections of sports bras that they’re offering online. And lets say their ad was—very bare.
“We believe women’s breasts in all shapes and sizes deserve support and comfort,” Adidas said in their ad. “Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them. #SupportIsEverything”
And let’s say that the replies to their tweet were a mix of being confused to surprised.
Just as mentioned at the top of the post, we can’t tell if this is a questionable idea for Adidas or a genius one just to fish for likes and retweets/quote tweets.
Whatever they’re doing with that photo, its working.