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Adidas and Beyonce Join Forces

Written by Charlie Mitelhaus

Beyonce and Adidas have reached an agreement on an apparel and footwear partnership. Beyonce joins Kanye West, Pharrell Williams, David Beckham, Katy Perry, and Lionel Messi to name a few of their most notable sponsored athletes and celebrities.

It goes without saying that Beyonce is one of the most well-known celebrities in the world. The singer/songwriter is also married to another international superstar, rapper and businessman Jay-Z. This move by Adidas is undoubtedly a win and will be interesting to follow how her signature shoes and apparel sell as Kanye West’s Yeezy shoes are one of the most sought after and popular pairs of kicks around the globe. Beyonce and the three stripes brand have yet to announce when the launch date is for her Ivy Park clothing line and signature shoe.

About the author

Charlie Mitelhaus