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A Disney Investor Believes the Company Should Purchase Activision

Written by Robert Workman

Activision…has not seen the greatest of times as of late. Sure, Crash Team Racing: Nitro-Fueled is a great game, and Call of Duty: Modern Warfare looks insanely good. But the company lost the Destiny franchise to Bungie a little while back, had massive layoffs in the midst of record profits, and…well, Bobby Kotick.

But there are still lots of resources that are to its credit. And one Disney investor believes that could be a credit to its company in general, if only it would listen.

Speaking with Bloomberg, Gerber Kawasaki Inc’s Nick Licouris made the suggestion, indicating that the company’s growing esports business would be an ideal fit for Disney, along with its fold of developers being ideal for making games based on its properties.

“Ideally for an investor you want this to happen now,” said Licouris about the investment. Currently, he owns about 90,000 shares of the company, worth around $4.3 million. Disney actually holds about 152,000 shares thus far, with $22 million.

While Disney hasn’t made the greatest video game decisions as of late (cough hack Disney Infinity cough hack), it has made some moves in the right direction. It’s convinced EA to make Star Wars: Jedi Fallen Order for the fall season, moving back towards the single player side of things. And it looks like both Marvel’s Spider-Man and Marvel’s Avengers are a step in the right direction for superhero games. And lest we forget the just-released Marvel Ultimate Alliance 3?

And Licouris has noted that with video game business booming, Disney would be wise to take part in it somehow – and still leave Activision running on its own legs enough to keep business going, while still balancing properties in its own way to keep things on the up and up. Alas, nothing’s official yet, but you never know what’s going to happen in the future. I mean, look at tonight’s Marvel’s announcement. A NEW BLADE?!

About the author

Robert Workman